Anís y Monos

Branding

Elisava 2017

Redesign of Anís del Mono’s branding identit, a brand that was once booming, but recently has lost the recognition from society, the intention of the redesign is to make it reborn.

The redesign process includes the investigating about what the brand was in its good times and why it has been successful, including how to reintroduce it into the market by redesigning its visual identity and the brand strategy according to the new target.