Website design for an espadrilles brand inspired by the Mediterranean culture.
It is an ecommerce where the product is sold and also informs the user about its essence. It is a product with a very good price-quality ratio, since they have chosen to avoid all the necessary intermediaries between the product’s production and the final buyer.
The part of the process that has had more weight is the user experience design, how to make it easier for the user to buy a product online, as it is methodology that often does not inspire much confidence. The visual identity part was already given by the brand, so it was easier to design the website aesthetics.