The Weekend


Elisava 2016

The project consisted in designing and editing a proposal for a brand new magazine for sophisticated male audience.

Creating the identity of the magazine from scratch, taking into account at all times who is addressed. The proposal that I presented has pink as the corporate color, I chose this color to specifically contradict the stereotype known as pink for women and blue for men, I choose this tone because the target are supposed to be sophisticated men, who should be above this belief and not feeling upset about reading a pink magazine.

On the other hand, nod that each and every one of the decisions about the edition and the layout of the pages looks at satisfying the needs and responding to the personality of the public to which it is sold, being ordered, neat, with well defined sections and easy to navigate, preventing the reader from wasting time looking for articles that interest him because he is a person who knows what he wants to read.